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How Swatch and Audemars Piguet Defied Collaboration Fatigue
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The right mix of novelty, accessibility and scarcity helped the tie-up
break through the noise and go viral, even boosting Swatch’s share price.
22 minutes ago

3 comments:
Yes and yes.
Si y Si (we agree)
I'm always pleased when the sainted Oscar Romero is quoted - their own saint that the Roman Catholic Church refuses to acknowledge as such.
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