How Swatch and Audemars Piguet Defied Collaboration Fatigue
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The right mix of novelty, accessibility and scarcity helped the tie-up
break through the noise and go viral, even boosting Swatch’s share price.
21 minutes ago

2 comments:
Leonardo,
This cartoonist has met Phillip Jensen!
Hi Calamity,
I thought the cartoonist had deep envolvement with +Duncan Pitts...worldwide Evo-hystericos comes to mind!
Leonardo
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