How Swatch and Audemars Piguet Defied Collaboration Fatigue
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The right mix of novelty, accessibility and scarcity helped the tie-up
break through the noise and go viral, even boosting Swatch’s share price.
20 minutes ago

2 comments:
[Off-topic]
Oh, {{{Honey}}} (the dog)! So sweet.
Honey is the most fun jammed into a dog there ever was...she is funny, cuddly, obendiant and loves Juan Carlos like crazy (all animals do and even the birds and turtles)!
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