How Swatch and Audemars Piguet Defied Collaboration Fatigue
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The right mix of novelty, accessibility and scarcity helped the tie-up
break through the noise and go viral, even boosting Swatch’s share price.
19 minutes ago

1 comment:
Thanks for the recognition of our organisation!
We are beginning to mobilise after a little hiatus.
Look out for us at the Melbourne Pride march 2012.
Find us on Facebook & Twitter too.
Andrew Eaton - President Changing Attitudes
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